British singer/songwriter Ed Sheeran has partnered with Hodinkee to launch a limited edition G-Shock watch, the first release in a special project co-curated by US musician John Mayer, to feature two future surprise collaborators.
Sheeran commented 'This watch is so much more than just a watch for me. I collect watches because they allow me to collect memories, and this G-Shock is just that - it is a tangible memory of the stories, feelings and experiences that influenced the 'Subtract' album. Wearing this watch over the last six months while on tour has allowed me to create so many more memories within it, and it has become a watch that I really don’t want to take off'.